When I am travelling and I pull off at an exit or stop in some small town to fill up the gas tank, if there is a Cenex station, I will choose it over all the other 'big name' stations and here is why:
I was on my way to a meeting once and I realized too many miles out of town to go back and still make my meeting on time that I had no wallet with me. No ID, no credit cards. I drove on but watched my gas gauge and about the time that I decided I had just enough to make it back home, thereby missing the meeting for which a half-dozen people were already assembling, I pulled over at what happened to be a Cenex station. Before I pumped the gas, I rooted around the van for cash, checking in all the usual stash places, but there was none. Too many last minute school lunches and stops for ice cream and a recent thorough vacuuming of the van had depleted it of any cash. I did find one checkbook in the little storage chamber in the door, but it was more than a little warped and distorted from having been dampened when the door was open during a few too many rains. I took that pathetic check book in and gave the people in the Cenex my sad story and the woman behind the counter contemplated how much trouble she would be in for taking a check with no ID and the men having coffee suggested that she'd be in better shape management wise if I could find SOME other document that at least had my name on it like the car registration or an insurance card, both which were in the glove box. So I went out for those, pumped my gas, and then remembered I actually knew my credit card number if I didn't think about it too hard. So I went back in and said "Write this down." and rattled off the number, then explained that was my credit card number and she could use it instead of taking the check if that was better for them. She punched it in by hand, after she looked up the directions for doing that, and an approval number popped up and we were all happy. But they were willing to take the chance and help me out, and so I made it to my meeting only a few minutes late. For that small consideration, I am forever a loyal Cenex fan!